Think about how you use search. Whenever you are looking for something, from a dentist to a skin care treatment center, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask or one of the many other options available. A report by Econsultancy found that 63% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your keywords.