This strategy allows me to build a long-term source of traffic, and I hope that you find it useful for your business as well, so that you can benefit from it as well. The strategy will involve social media, and the platforms on which I work are Instagram, Facebook, Pinterest and Twitter. I am going to leverage the social media influencers in my chosen niche. Why the influencers? Well, social media is all about sharing content. And those who have huge followings are in desperate need of more content to share, simply because there is never enough.